You didn't get here by accident. But the habits that built your career may be the same ones quietly limiting it.
Nina helps senior leaders see what others already see.
Nina Cashman
About the Founder
Based in Denver, Colorado, Nina Cashman is the Founder of Pave Your Way and an executive coach with more than 27 years of experience building brands, leading teams, and developing leaders inside complex organizations.
Over the course of her career, Nina built and scaled successful products and brands for national companies, most notably serving as Senior Director of Corporate Marketing for a publicly traded travel and leisure organization. While her work consistently delivered double-digit growth, Nina's most meaningful successes came from something less visible but far more lasting: watching leaders and teams grow in confidence, collaboration, and effectiveness when they felt truly empowered.
It was there that Nina saw the pattern that now defines her work. Performance doesn't break down because people lack talent or ambition. It breaks down when leaders are unaware of how they're being experienced, and therefore can't adjust what isn't landing.
In 2014, Nina left corporate marketing to focus fully on leadership development. Since then, she has worked with executives, high-performing professionals, and leadership teams across industries in Denver and nationwide to help them see what others see, shift unconscious patterns, and lead with greater clarity and influence.
A member of the Forbes Coaches Council, Nina is a Professional Certified Coach (PCC) through the International Coaching Federation and a Lead Trainer for iPEC. She is also a certified facilitator of Insights Discovery and EQ-i 2.0, and holds a Master of Arts in Happiness Studies from Centenary University.
At the core of Nina's work is a belief shaped by decades inside organizations: the most important brand a leader builds is their own. When leaders develop awareness of their values, patterns, and presence, they stop managing perception and start earning trust. That's when leadership becomes sustainable, and when people truly pave their own way.
Close the gap between how you lead and how you’re experienced.
High-performing executives don't stall because of a lack of talent; they stall because of how they're being experienced. Their presence misfires, their impact lands sideways, in subtle ways they can't quite name. Because they were never taught how to See What Others See.
That's where Nina Cashman steps in. With direct, precise executive coaching, she helps senior leaders uncover the unconscious patterns and blind spots that quietly erode trust and influence, then shift them.
Where most leadership work focuses on surface-level polish, See What Others See is pattern-level change. The difference between checking every leadership box and actually becoming the kind of leader people want to follow.
What it means to be a Paver
Pavers believe their leadership is shaped from the inside out. They are willing to expand their self-awareness, trust their intuition, and take responsibility for how they show up. They don't wait for permission. They pave their own way.
Ready to see what others see?
If you're being asked to step into more, or feel stuck despite your capability, clarity starts with understanding how you're being experienced. Once you do, you can change the game.